Organise the catalogue

Prepare categories, names, variants, prices and stock levels. Write clear descriptions and provide relevant photos for every product. A simple structure helps shoppers find products without having to guess.

Define shipping and payment

List payment methods, delivery areas, costs and estimated dispatch times. This information should be visible before checkout. Clarify early who manages orders and how returns are handled.

Prepare trust-building pages

Contact details, company information and commercial policies should be easy to find. Work with a specialist suited to your business when drafting mandatory documents. The website should present information you confirm, without vague promises.

Test the purchase from start to finish

Before launch, go through an order as a customer: find a product, add it to the cart, pay or simulate payment and check confirmation messages. Repeat on mobile. Resolve the points where a customer might stop or have questions.

Choose what to build first

Not every feature needs to launch on day one. Prioritise the catalogue, product pages, cart, payment, shipping and support. Additional integrations can be planned once the core journey works well.

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